Self Identify™

When the trends of the day deal out nothing but absurdity, sometimes the best play is to double down. Consider our Self Identify™ wear the a blue chip fashion statement that makes a statement against the latest fashion...which, as far as we can tell, is to identify as anything and everything one's whims dictate...for that day, at least. So, please, pick an identity, any identity, and wear it with pride. Until, of course, you decide to identify as something else. Which is fine with us. We'll keep adding more.